About Us
From jeans shop ...
When we say "We grew up with fashion," then that is meant literally: The beginnings of the trend factory dates back to 1975. At that time, the man the owner Nevin Özcelik opened a jeans shop in Mannheim - the second in the entire city - which quickly became an insider tip among young people. The sales area: just ten square meters.
For ... multibrand store
From the jeans shop-70s today a trendy multibrand store has become: the range of the trend factory covers over 300 fashion labels. Currently around 300 employees working for our still family-owned. From ten 12,500 square feet of retail have become, with a logistics center, and an online store that has already been consecutively elected twice in the Shop Usability Award to the Top 5 Fashion Shops. Our eight stores you can find at five locations - all with direct motorway access and free parking right outside the door.
Our Philosophy
The Trend Factory growing - our mission remains the same: We want to dress our customers in style and offer them a unique shopping experience in a sympathetic atmosphere. The most important success factor in addition to our extensive range of clothing, shoes and accessories are our dedicated staff: you not only have an eye for what style suits whom. But they also maintain in a very special way, the cordial relationship that connects us with our customers has always been.
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